【主讲】Rachel Q.Zhang,香港科大工业工程和物流管理系副教授

【主题】数量折扣下的逢低买入模型

【时间】2009-9-25（周五）10:30-12:00

【地点】清华经管学院 伟伦楼453

【语言】英文

【主办】管理科学工程系

摘要:

When a seller offers quantity discounts, interested buyers may either self-organize or rely on a third party to aggregate their purchasing quantities to obtain lower prices, referred to as group buying. A group buying mechanism is a method that determines the amount each buyer will purchase and the price each buyer will pay. In this paper, we analyze buyers' purchasing behavior and surplus given a seller's quantity discount schedule under both the uniform price (where all buyers pay at the price obtained by the group) and non-uniform price group buying mechanisms. We also compare buyers' purchasing quantities and surplus under different group buying mechanisms and when buyers buy alone.

演讲人信息:

Rachel Q. Zhang is Associate Professor in Industrial Engineering and Logistics Management at the Hong Kong University of Science and Technology. She received her Ph.D. in Industrial Engineering and Management Sciences in 1994 fromNorthwesternUniversityand was previously a faculty member in the Department of Industrial and Operations Engineering atUniversityofMichigan, and the Johnson Graduate School of Management atCornellUniversity. Her research interests lie in the general area of operations management and the interface of operations, finance and marketing. Her research has appeared in such journals as Operations Research, Management Science, Interfaces, IIE Transactions, Naval Research Logistics, and Advances in Applied Probability. She received an honorable mention in the INFORMS Nicholson Paper Competition in 1994 and an early-career award (CAREER) from the US National Science Foundation in 1995.